Toothpaste Pineapple
€7,00
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Toothpaste Peach
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€7,00
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Choose your taste
Our formula sets us apart from all others.
Hydroxyapatite
Your enamel's natural shield
Papain enzyme
Natural Whitener
Xylitol
Enemy of tooth decay
Sodium Fluoride
Proven protector
Calcium Glycerophosphate
Duo for strength and freshness
Cooling Complex
The enemy of tooth decay
Absolutely. Our toothpastes are completely safe for children over 6 years old. They do not contain sugar or artificial sweeteners that can damage teeth, and the amount of fluoride is carefully adjusted to pediatric and dental recommendations. In combination with hydroxyapatite and calcium, the enamel becomes stronger and more resistant, while xylitol further protects against cavity-causing bacteria. Thanks to the pleasant taste, children happily brush their teeth every day, and parents can be completely at ease.
Find Hello Smile in your nearest store
97%
respondents brush their teeth more often than before
88%
respondents feel more refreshed during the day.
95%
those who "just try a bit from the child", order for themselves too :)
Visible results in just a few weeks!
This is not a promise, this is science and the experience of hundreds of thousands of users. Brushing your teeth becomes an enjoyable routine, while you relish a formula you can trust. No sugar, no harsh chemicals, no compromises. Just dentistry-proven ingredients and a smile that changes everything. Here's what you can expect:
1st week
Lasting refreshment
From the first use, you feel the difference: your breath is fresher, plaque is easier to remove, and the taste is incredibly pleasant, motivating you to brush your teeth longer.
2nd week
Naturally whiter smile
Papain enzyme and baking soda gently break down coffee, wine, and food stains. The result? Surface stains become less visible, and teeth appear brighter, without damaging the enamel.
3rd week
Stronger enamel, healthier gums
The combination of hydroxyapatite, fluoride, and calcium restores micro-cracks, remineralizes teeth, and makes them more resistant. Zinc neutralizes unpleasant odors and soothes gums.
4th week
You're firing your dentist
Instead of waiting for an inspection, it's enough to smile and immediately notice the difference.
Revolutionary Oral Care
Stronger teeth. A more confident smile.
Hydroxyapatite, calcium, and sodium fluoride together restore and strengthen enamel, making it more resistant to acid from food and drinks. Result: more resistant and healthier teeth long-term.
A natural shield against bad breath
Menthol and zinc lactate neutralize the bacteria responsible for bad breath.
No sting, no dry mouth, no compromise
The SLS and sugar-free formulation means no stinging, dry mouth, or canker sores, just a pleasant sensation and a ritual you'll enjoy. Brushing your teeth becomes a small spa moment, not a chore.
Sensitive gums? Relax.
Xylitol and pentylene glycol nourish the gums, prevent dryness, and help the oral cavity remain healthy and balanced.
Not only natural, but also functional
Every benefit comes from ingredients you understand and don't need to Google. The formula is innovative, clean, effective, and proven, and you can explore the details in the next section.
The secret to our powerful formula's success
This is the mineral your teeth are naturally made of. When you introduce it through toothpaste, it acts like a repair master, filling microscopic damage to the enamel, making it stronger and more resistant, and reducing sensitivity. Every time you brush your teeth with hydroxyapatite, it's like a small restoration treatment.
The most well-known and researched ingredient in dentistry. Fluoride binds to enamel and creates an invisible shield against acids and cavities. It is your personal tooth guardian, working daily to keep your teeth healthy and strong.
Imagine calcium as food for your teeth. This form of calcium penetrates the enamel and restores minerals where they are lacking. Thanks to it, teeth become less sensitive and more resistant to external factors.
A natural enzyme from papaya that gently breaks down coffee, wine, and food stains. Instead of aggressive bleaching, papain acts as a natural eraser for your smile, restoring whiteness without damaging enamel.
Xylitol Answer
Fresh breath guardian. Zinc neutralizes odor-causing compounds and prolongs the feeling of freshness. The result is breath that lasts for hours, giving you confidence in every situation.
These two ingredients act as a gentle polish. They remove plaque and stains without damaging the enamel. After each wash, teeth feel smoother and look shinier.
Menthol instantly refreshes, and a special cooling complex prolongs that sensation long after washing. That's the "ahhh" moment that lasts for hours afterwards.
It's like a moisturizer for your oral cavity. It prevents dryness, nourishes your gums, and provides a pleasant feeling, especially if your gums are sensitive.
Unlike SLS found in most toothpastes, this ingredient gently creates lather. It cleans effectively, without the burning sensation, canker sores, and dry mouth. Brushing your teeth becomes a pleasant experience, not a chore.
They provide our distinctive, refreshing, exciting, and fun aroma. Brushing your teeth ceases to be a routine and becomes a pleasure.
(Sorbitol, Glycerol, Xanthan Gum, Cellulose Gum, Disodium Phosphate, Tetrapotassium Pyrophosphate, Sodium Gluconate, Caprylyl Glycol, Benzyl Alcohol, Benzoic Acid)
These ingredients may not be immediately visible, but they are crucial for keeping the formula safe, stable, and pleasant. They preserve the texture, balance the pH, and ensure that every tube is of consistent quality, from the first to the last use.
Your smile recognizes the difference.
This isn't just toothpaste. This is an everyday moment of pleasure where science takes care of your health, and incredible flavors motivate you to smile even more.
Hello Smile Toothpaste
Low cost Toothpaste
Premium Toothpaste
| Optimal Fluoride Concentration | |||
| Sugar-free | |||
| No SLS | |||
| Vegan | |||
| Cruelty-Free | |||
| Antibacterial ingredients | |||
| Wide range of flavors | |||
| Airless tube – you use every gram of paste, nothing goes to waste |
Dr. Nevena Trajković
Doctor of Dental Medicine
Specialist Dr. Sanja Jovanović
Nikola Vlajković, MD, PhD
Dr. Dušan Jovanović
Doctor of Dental Medicine
What we don't use
We know that what you put in your mouth is important, but even more important is what you avoid. That's why HelloSmile toothpastes are 100% vegan, cruelty-free, and free of unnecessary chemicals. Every ingredient is there to protect your smile, and nothing that could jeopardize it is part of our formula.
That's why HelloSmile is not just a toothpaste without harmful ingredients; it's a formula that parents, children, and dentists trust, because it brings health and safety every day.
SLS-free
Some pastes create foam that irritates more than it cleanses. We have chosen a gentler path, a mild ingredient that removes impurities, but leaves gums calm and healthy.
Triclosan-free
For years it was used as a powerful antibacterial agent, and then we learned that it disrupts the natural balance in the mouth. Our philosophy is different: healthy microflora is the best guardian of a smile.
No artificial colors
The colour of the paste is not what makes a smile healthy. That's why we've given up on artificial additives and remained loyal to a natural, pure formula that does not irritate.
Sugar-free
Sugar provides a sweet taste but feeds the bacteria that cause tooth decay. We have turned to healthy alternatives that offer a pleasant taste while also protecting teeth.
Microplastic-free
Tiny plastic particles belong neither in your mouth nor in nature. Our formula uses natural silica, safe for you and safe for the planet.
Paraben- and synthetic-free
For preservation, we choose natural and proven ingredients. Because protecting your health starts precisely with what we leave out.
Answers to all your questions
If you want fast removal of surface stains (coffee, wine, tobacco), Activated Charcoal is ideal. For an instant refresh and optical whitening before going out, use the Purple Serum. The PRO set combines an LED lamp and a special gel for longer-lasting and more intensive home whitening. Strips are a simple "all-in-one" treatment for daily use, and the Pen is the fastest option when you're in a hurry; you apply the gel and see a difference in a few minutes. For daily hygiene and a smile rich in flavors, there are our Toothpastes (watermelon, mango, mint, kiwi, pineapple, passion fruit, lemon, cola, energy drink, gummy bears, chocolate, green apple, strawberry).
All our products: Activated Charcoal, Purple Serum, PRO set, Strips, Pen, and Pastes, do not contain peroxide or harsh abrasives. They do not irritate enamel or gums, making them suitable even for those with fillings, crowns, or veneers. The Purple Serum and Pen create optical tone correction, without chemical aggression. The PRO set, Strips, and Activated Charcoal work mechanically or through mild chemistry without sensitivity. The Pastes do not contain SLS, parabens, triclosan, or microplastics, making them suitable even for teenagers and pregnant women.
Activated Charcoal: After brushing, dip a wet toothbrush into the powder and gently rub it onto your teeth for 1–2 minutes, preferably in the evening, 2–3 times a week.
Purple Serum: Brush your teeth, apply a thin layer of gel onto your toothbrush, rub for 60 seconds, and rinse. Use before an important event or daily in the evening.
PRO Set: Follow the instructions: apply the gel from the syringe onto your teeth, place the LED light for 10–15 minutes, then rinse. Repeat the treatment for 7–14 days, depending on the desired effect.
Strips: After brushing and drying your teeth, apply the strips to your upper and lower jaw and leave for 20–30 minutes, then rinse. Use once daily for 7–10 days, then once a week as needed.
Whitening Pen: Clean and dry your teeth, dispense a small amount of gel with the pen tip, apply along the stained surface, wait 2–3 minutes, wipe off any excess. Ideal before going out or a meeting.
Toothpastes: Use every morning and evening, squeeze a small amount of paste onto your toothbrush, brush for 2 minutes, and rinse. The choice of flavors matches your style: watermelon, mango, mint, kiwi, pineapple, passion fruit, lemon, cola, energy drink, gummy candies, chocolate, green apple, or strawberry.
All products (Paste, Pencil, Strips, Purple Serum, Activated Charcoal) are available in most pharmacies and drugstores nationwide.
For Activated Charcoal and Purple Serum we offer a "Whiter Teeth or Your Money Back" guarantee: photograph your smile for the first time and after two weeks of use, then send us a selfie—if there's no difference, we'll refund 100% of your payment. For the PRO set and Strips, the effect lasts up to 4 months if you follow the instructions; in case you don't see at least 2 shades of difference after the standard 14-day cycle, contact us for a refund. The Pen does not have a refund guarantee, but most users see an instant change. Toothpastes are health-approved and safe, but there is no guarantee for taste – satisfaction usually comes after the first brushing.
Yes, but pay attention to the frequency. For example, you can first use the PRO set or Whitening Strips for 7–10 days, then maintain whiteness once a week with active charcoal or a whitening pen. Purple Serum and Whitening Pen are for a quick refresh before going out, not for continuous whitening. Use toothpastes daily, choose the flavor you like. Do not combine the PRO set and Active Charcoal on the same evening—Wait 24 hours after whitening with gel/Whitening Strips before using active charcoal.
Yes. All formulas are peroxide-free, SLS-free, and free of harsh chemicals, so they do not dry out the oral mucosa or irritate the gums. The Purple Serum and Pen do not damage fillings, crowns, veneers, or bridges. The PRO set, Strips, and Activated Charcoal remove stains mechanically or through gentle enzymatic action without causing sensitivity. The toothpastes are made with natural enzymes and plant extracts, without harmful additives, so they help soothe inflamed gums.
